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	<title>The Echo blog</title>
	<link>https://echo-aeo.com/blog</link>
	<description>How AI search works, how to get your brand into AI answers, and how to measure it.</description>
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	<item>
		<title>How to choose an AI visibility tool: 12 questions to ask</title>
		<link>https://echo-aeo.com/blog/how-to-choose-an-ai-visibility-tool</link>
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		<pubDate>Tue, 06 Oct 2026 09:00:00 GMT</pubDate>
		<description>A fair buyer's guide to AI visibility tools: twelve questions on engines, prompts, citations, sentiment, actions, budget and data, and who each kind suits.</description>
	</item>
	<item>
		<title>An AI visibility routine for a two-person marketing team</title>
		<link>https://echo-aeo.com/blog/ai-visibility-routine-for-a-small-team</link>
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		<pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
		<description>A weekly, monthly and quarterly operating rhythm for tracking and improving AI visibility with two people, with what to skip and a one-page review template.</description>
	</item>
	<item>
		<title>Brand sentiment in AI answers: what it is and how to track it</title>
		<link>https://echo-aeo.com/blog/brand-sentiment-in-ai-answers</link>
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		<pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
		<description>What sentiment means when ChatGPT or Perplexity names your brand, where the caveats come from, how to classify and aggregate mentions, and what to fix first.</description>
	</item>
	<item>
		<title>How to see traffic from ChatGPT, Perplexity and Gemini in GA4</title>
		<link>https://echo-aeo.com/blog/track-ai-referral-traffic-in-ga4</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/track-ai-referral-traffic-in-ga4</guid>
		<pubDate>Thu, 01 Oct 2026 09:00:00 GMT</pubDate>
		<description>How to find visits from ChatGPT, Perplexity, Gemini, Copilot and Claude in GA4, make the view permanent with a channel group, and read the numbers properly.</description>
	</item>
	<item>
		<title>Share of voice in AI answers: definition, calculation, how to read it</title>
		<link>https://echo-aeo.com/blog/share-of-voice-in-ai-answers</link>
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		<pubDate>Wed, 30 Sep 2026 09:00:00 GMT</pubDate>
		<description>What share of voice means in AI answers, how to calculate it with a worked table, how it differs from visibility and position, and how to report it.</description>
	</item>
	<item>
		<title>Source gap analysis: where competitors get cited and you don't</title>
		<link>https://echo-aeo.com/blog/find-where-competitors-get-cited</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/find-where-competitors-get-cited</guid>
		<pubDate>Mon, 28 Sep 2026 09:00:00 GMT</pubDate>
		<description>A step-by-step method to find the pages AI assistants cite when they name your competitors but not you, rank them, and close each gap by type.</description>
	</item>
	<item>
		<title>When ChatGPT gets your company wrong: finding and fixing the facts</title>
		<link>https://echo-aeo.com/blog/fix-wrong-facts-in-ai-answers</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/fix-wrong-facts-in-ai-answers</guid>
		<pubDate>Fri, 25 Sep 2026 09:00:00 GMT</pubDate>
		<description>The wrong facts AI assistants repeat about companies, why they happen, how to find them with a fact sheet, and how to fix them in the order that works.</description>
	</item>
	<item>
		<title>&quot;Best X&quot; lists and comparison pages: how AI uses them, how to get on them</title>
		<link>https://echo-aeo.com/blog/best-of-lists-and-comparison-pages</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/best-of-lists-and-comparison-pages</guid>
		<pubDate>Tue, 22 Sep 2026 09:00:00 GMT</pubDate>
		<description>Why AI assistants answer &quot;best tool for&quot; and &quot;A vs B&quot; questions by reading lists and comparison pages, and the two moves that get your company into them.</description>
	</item>
	<item>
		<title>Structured data for AI search: what schema.org actually does</title>
		<link>https://echo-aeo.com/blog/structured-data-for-ai-search</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/structured-data-for-ai-search</guid>
		<pubDate>Fri, 18 Sep 2026 09:00:00 GMT</pubDate>
		<description>What JSON-LD structured data does for AI search, what it does not, which schema.org types a B2B tech company needs, a short example and how to validate it.</description>
	</item>
	<item>
		<title>Writing content that AI answers quote</title>
		<link>https://echo-aeo.com/blog/content-that-ai-answers-quote</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/content-that-ai-answers-quote</guid>
		<pubDate>Tue, 15 Sep 2026 09:00:00 GMT</pubDate>
		<description>What a quotable passage looks like, the brief that produces it, how to structure the page, and a before and after rewrite that ChatGPT and Perplexity can quote.</description>
	</item>
	<item>
		<title>How to get your pages cited by ChatGPT: a page-level checklist</title>
		<link>https://echo-aeo.com/blog/how-to-get-cited-by-chatgpt</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/how-to-get-cited-by-chatgpt</guid>
		<pubDate>Fri, 11 Sep 2026 09:00:00 GMT</pubDate>
		<description>A numbered checklist for getting a page cited by ChatGPT search: crawler access, one clear question, quotable facts, dates, schema, links and how to test it.</description>
	</item>
	<item>
		<title>How to choose the prompts to track in AI search</title>
		<link>https://echo-aeo.com/blog/how-to-choose-prompts-to-track</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/how-to-choose-prompts-to-track</guid>
		<pubDate>Tue, 08 Sep 2026 09:00:00 GMT</pubDate>
		<description>A step-by-step method for choosing the 20 to 50 prompts to track in ChatGPT, Perplexity and Gemini, with sources, a worked list and a quarterly review.</description>
	</item>
	<item>
		<title>Why AI answers lean on Reddit, reviews and forums for recommendations</title>
		<link>https://echo-aeo.com/blog/why-ai-answers-cite-reddit-and-reviews</link>
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		<pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
		<description>AI assistants cite Reddit, G2, Hacker News and niche forums for &quot;best tool&quot; questions. Here is why, what it means for your brand, and what to do about it.</description>
	</item>
	<item>
		<title>llms.txt: what it is, and whether it matters for AI visibility</title>
		<link>https://echo-aeo.com/blog/llms-txt-does-it-matter</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/llms-txt-does-it-matter</guid>
		<pubDate>Tue, 01 Sep 2026 09:00:00 GMT</pubDate>
		<description>llms.txt is a proposed Markdown file that lists a site's key pages for AI assistants. Here is what it does, who reads it, and whether to bother.</description>
	</item>
	<item>
		<title>AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot and robots.txt</title>
		<link>https://echo-aeo.com/blog/ai-crawlers-explained</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/ai-crawlers-explained</guid>
		<pubDate>Fri, 28 Aug 2026 09:00:00 GMT</pubDate>
		<description>What each AI crawler does, which ones feed answers and which only feed training, what to allow in robots.txt, and how to see which bots read your site.</description>
	</item>
	<item>
		<title>How to get cited by Perplexity: a playbook for brands</title>
		<link>https://echo-aeo.com/blog/how-to-get-cited-by-perplexity</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/how-to-get-cited-by-perplexity</guid>
		<pubDate>Tue, 25 Aug 2026 09:00:00 GMT</pubDate>
		<description>Perplexity searches the web for nearly every question and cites its sources. Here is how it picks pages, how to become one of them, and how to check.</description>
	</item>
	<item>
		<title>How to show up in Google's AI Overviews and AI Mode</title>
		<link>https://echo-aeo.com/blog/how-to-show-up-in-google-ai-overviews</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/how-to-show-up-in-google-ai-overviews</guid>
		<pubDate>Fri, 21 Aug 2026 09:00:00 GMT</pubDate>
		<description>What triggers AI Overviews and AI Mode, where the cited links come from, a playbook for getting included, and how to check and measure whether you appear.</description>
	</item>
	<item>
		<title>How ChatGPT decides which pages to cite</title>
		<link>https://echo-aeo.com/blog/how-chatgpt-picks-sources</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/how-chatgpt-picks-sources</guid>
		<pubDate>Tue, 18 Aug 2026 09:00:00 GMT</pubDate>
		<description>What is publicly known about how ChatGPT searches, chooses passages and attaches citations, why the sources change day to day, and what a brand can do about it.</description>
	</item>
	<item>
		<title>AEO, GEO and SEO: what's different, and what carries over</title>
		<link>https://echo-aeo.com/blog/aeo-geo-seo-whats-the-difference</link>
		<guid isPermaLink="true">https://echo-aeo.com/blog/aeo-geo-seo-whats-the-difference</guid>
		<pubDate>Fri, 14 Aug 2026 09:00:00 GMT</pubDate>
		<description>Answer engine optimisation, generative engine optimisation and SEO explained without jargon: what each optimises for, how you measure it, and what to do first.</description>
	</item>
	<item>
		<title>What is AI visibility? A plain definition, and how to measure it</title>
		<link>https://echo-aeo.com/blog/what-is-ai-visibility</link>
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		<pubDate>Tue, 11 Aug 2026 09:00:00 GMT</pubDate>
		<description>AI visibility is the share of AI answers to your customers' questions that name your brand. Here is how to define it, measure it properly and act on it.</description>
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