Getting into AI answers, explained plainly.
How ChatGPT, Perplexity, Gemini and Google's AI Overviews choose what to say and whom to name, what a small team can do about it, and how to measure whether it worked.
- Strategy
An AI visibility routine for a two-person marketing team
A weekly, monthly and quarterly operating rhythm for tracking and improving AI visibility with two people, with what to skip and a one-page review template.
Benjamin Libor10 min read
- Measurement
Brand sentiment in AI answers: what it is and how to track it
What sentiment means when ChatGPT or Perplexity names your brand, where the caveats come from, how to classify and aggregate mentions, and what to fix first.
Benjamin Libor9 min read
- Measurement
How to see traffic from ChatGPT, Perplexity and Gemini in GA4
How to find visits from ChatGPT, Perplexity, Gemini, Copilot and Claude in GA4, make the view permanent with a channel group, and read the numbers properly.
Benjamin Libor9 min read
- Measurement
Share of voice in AI answers: definition, calculation, how to read it
What share of voice means in AI answers, how to calculate it with a worked table, how it differs from visibility and position, and how to report it.
Benjamin Libor10 min read
- Playbook
Source gap analysis: where competitors get cited and you don't
A step-by-step method to find the pages AI assistants cite when they name your competitors but not you, rank them, and close each gap by type.
Benjamin Libor9 min read
- Playbook
When ChatGPT gets your company wrong: finding and fixing the facts
The wrong facts AI assistants repeat about companies, why they happen, how to find them with a fact sheet, and how to fix them in the order that works.
Benjamin Libor10 min read
- Playbook
"Best X" lists and comparison pages: how AI uses them, how to get on them
Why AI assistants answer "best tool for" and "A vs B" questions by reading lists and comparison pages, and the two moves that get your company into them.
Benjamin Libor10 min read
- Playbook
Structured data for AI search: what schema.org actually does
What JSON-LD structured data does for AI search, what it does not, which schema.org types a B2B tech company needs, a short example and how to validate it.
Benjamin Libor10 min read
- Playbook
Writing content that AI answers quote
What a quotable passage looks like, the brief that produces it, how to structure the page, and a before and after rewrite that ChatGPT and Perplexity can quote.
Benjamin Libor10 min read
- Playbook
How to get your pages cited by ChatGPT: a page-level checklist
A numbered checklist for getting a page cited by ChatGPT search: crawler access, one clear question, quotable facts, dates, schema, links and how to test it.
Benjamin Libor10 min read
- Playbook
How to choose the prompts to track in AI search
A step-by-step method for choosing the 20 to 50 prompts to track in ChatGPT, Perplexity and Gemini, with sources, a worked list and a quarterly review.
Benjamin Libor10 min read
- AI search
Why AI answers lean on Reddit, reviews and forums for recommendations
AI assistants cite Reddit, G2, Hacker News and niche forums for "best tool" questions. Here is why, what it means for your brand, and what to do about it.
Benjamin Libor10 min read
- AI search
llms.txt: what it is, and whether it matters for AI visibility
llms.txt is a proposed Markdown file that lists a site's key pages for AI assistants. Here is what it does, who reads it, and whether to bother.
Benjamin Libor10 min read
- AI search
AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot and robots.txt
What each AI crawler does, which ones feed answers and which only feed training, what to allow in robots.txt, and how to see which bots read your site.
Benjamin Libor9 min read
- AI search
How to get cited by Perplexity: a playbook for brands
Perplexity searches the web for nearly every question and cites its sources. Here is how it picks pages, how to become one of them, and how to check.
Benjamin Libor10 min read
- AI search
How to show up in Google's AI Overviews and AI Mode
What triggers AI Overviews and AI Mode, where the cited links come from, a playbook for getting included, and how to check and measure whether you appear.
Benjamin Libor10 min read
- AI search
How ChatGPT decides which pages to cite
What is publicly known about how ChatGPT searches, chooses passages and attaches citations, why the sources change day to day, and what a brand can do about it.
Benjamin Libor10 min read
- AI search
AEO, GEO and SEO: what's different, and what carries over
Answer engine optimisation, generative engine optimisation and SEO explained without jargon: what each optimises for, how you measure it, and what to do first.
Benjamin Libor9 min read
- AI search
What is AI visibility? A plain definition, and how to measure it
AI visibility is the share of AI answers to your customers' questions that name your brand. Here is how to define it, measure it properly and act on it.
Benjamin Libor10 min read
See what AI says about you. Then do something about it.
Echo runs your customers' questions against ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews every day and turns the answers into actions.