Echo, compared with the tools you're looking at. Plainly, with their prices.
Most of these tools measure AI visibility well, and several are cheaper than Echo. Echo differs in what happens after the measurement: the actions, the building, the distribution and the proof. Each page below says where the other tool is the better choice, too.
Echo versus each of them.
An AI visibility tracker
Echo vs Peec AI
A tracker, or a tracker with the rest of the work attached.
Read the comparisonAn enterprise AI visibility platform
Echo vs Profound
Enterprise answer engine insights, or a small team's marketing OS.
Read the comparisonAn AI visibility index inside Ahrefs
Echo vs Ahrefs Brand Radar
A huge index of modelled prompts, or your own prompts and what to do about them.
Read the comparisonAn SEO suite with an AI visibility toolkit
Echo vs Semrush
AI visibility bolted onto an SEO suite, or built into a marketing OS.
Read the comparisonA budget AI visibility tracker
Echo vs Otterly.AI
The cheapest way to start measuring, or the tool that does the week.
Read the comparisonAn AI visibility and agent experience platform
Echo vs Scrunch AI
Monitor and optimise for AI agents, or run the marketing around it.
Read the comparisonAn all-in-one marketing platform on a CRM
Echo vs HubSpot Marketing Hub
The system of record, or the system of what to do this week.
Read the comparison
How we compared. And where we're not neutral.
What we compared
Prices, limits and features as each company's website published them on 6 October 2026. We quote their numbers, not reviews. When something changes, tell us at hello@echo-aeo.com and we'll fix the page.
Where we're not neutral
Echo made these pages. We've tried to say plainly what each tool does better, and the "pick them if" list on every page is meant seriously.
What Echo is
A marketing OS for founders and teams of one to ten: AI visibility on five assistants, then the weekly actions, competitor watch, mentions, SEO, drafts, landing pages, creative, brand assets, customer stories, LinkedIn, lead forms, email, playbooks and the monthly report, in one workspace.
Questions, answered.
Why is Echo more expensive than most tools on this list?
Because most tools on this list do one thing: measure AI visibility. Echo's $799 a month covers that and the rest of the loop a small team runs: deciding, building, reaching and proving. Compare it with the sum of the tools you'd otherwise pay for, and with the hours of stitching between them.
Which AI assistants does Echo track?
ChatGPT, Perplexity, Gemini and Claude through their APIs with web search, and Google's real AI Overviews through a search API. Prompts are asked every day or every Monday, with several samples each, in each of your markets.
Can I try Echo next to the tool I use?
Yes. Every plan starts with 14 days free; setup takes about two minutes. Paste the prompts you already track and compare the numbers for a fortnight.
Are the other tools' prices right?
They're what each website showed on 6 October 2026, in US dollars, for monthly billing unless the page says otherwise. Prices change; check the tool's own pricing page before you decide, and tell us when ours is out of date.