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How to use Echo.
Set up your brand, read what AI says about you, work through your actions, connect your website and tools, and prove what worked.
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- What is EchoEcho shows how ChatGPT, Perplexity, Gemini, Claude, Grok and Google's AI talk about your brand, and turns that into actions that win AI answers.Read
- Set up your first brandSign in, let Echo draft your competitors, topics and prompts, review them and start tracking. It takes about two minutes.Read
- How Echo collects AI answersWhich assistants Echo asks, how it asks them, how often, and how its answers compare with what a person sees in the apps.Read
- Metrics explainedHow Echo works out visibility, share of voice, average position, sentiment, citation share and the other numbers you see in the app.Read
Measure AI visibility
- Prompts, topics, tags and personasAdd, import and organise the questions Echo asks AI assistants, group them by topic, tag and persona, and see the searches AI runs for them.Read
- TopicsSee where you win and lose against each competitor by topic, which topics need attention, and which ones rose or fell.Read
- Citations and sourcesWhich websites and pages AI assistants cite, what kinds of sources they trust, and the citation gaps where competitors are cited and you aren't.Read
- CompetitorsTrack competitors in AI answers, discover the ones AI names that you don't track yet, compare with your industry and follow changes on their websites.Read
- PerceptionWhat AI says your brand is like compared with competitors, which objections it raises, and how to answer them.Read
- FactCheck and the content checkTell Echo your facts once; it checks every AI answer against them and checks your own website's figures too.Read
- Markets and assistantsTrack your brand in several countries and languages, choose which assistants to ask and how often, and see what it costs.Read
- Google reviewsSee your Google rating and reviews next to your competitors', what reviewers say, and which reviews to answer.Read
Act on it
- DashboardThe home screen: a short summary, six steps from AI reading your site to deals, and the actions due this week.Read
- Boards, views and notesBuild your own dashboards from Echo's charts, save the filters you use often, and add notes to charts so the team knows why a number moved.Read
- ActionsEcho's weekly to-do list for winning AI answers: what to build, fix and where to get mentioned, each with proof, an owner and a before and after.Read
- ProjectsGroup actions under one goal with an owner, a due date and one before and after for the whole project.Read
- AgentsReady-made agents that draft pages, FAQs and pitches every week, and your own agents that run on a schedule, an event or a list.Read
- MentionsFind the places AI reads that could name your brand, get the steps to get on each one, and have Echo write the reply, pitch or request.Read
- Brand context, facts and voiceWhat every Echo writer reads about your brand: facts, brand voice, house rules, guidelines, audience research and your own documents.Read
- Ask EchoAsk questions about your data in plain language and let the Echo agent prepare changes you review and apply.Read
Your website
- AI score and website benchmarkHow ready your website is for AI assistants as one score out of 100, and how your site compares with competitors on speed, quality and trust.Read
- Sitemap and pages AI can readEvery page of your website with its AI citations, visits and issues, whether AI can read it, and a plan for pages to build and redirects.Read
- Found by searchCheck whether Google, Bing and Brave have each page of your site, since AI assistants can only cite pages their search index has.Read
- AI crawlersSee which AI bots visit your website, which pages they read and miss, and which ones robots.txt turns away. Set it up with a snippet or your logs.Read
- The Echo tagAdd one line to your website so Echo counts visits from AI assistants, landing pages and conversions, with or without Google Analytics.Read
Connect your tools
- FramerConnect your Framer site so Echo can send drafts to your CMS, fix figures on your pages, add redirects and install the Echo tag. Nothing goes live without your click.Read
- Webflow and WordPressConnect Webflow or WordPress so Echo can put drafts, corrections and redirects into your site. Nothing is published without your click.Read
- Google Analytics and Search ConsoleConnect Google Analytics and Search Console read-only so Echo can show visits from AI assistants, search clicks and the before and after of your actions.Read
- HubSpot and AttioConnect your CRM so Echo can count deals that started with a visit from an AI assistant.Read
- Slack and task toolsSend new actions, wrong facts and the weekly summary to Slack, and hand actions to Linear, Jira, Asana or anyone by copy or email.Read
- Claude and ChatGPTUse Echo inside Claude or ChatGPT: ask about your AI visibility, actions and citations, and propose changes you apply in Echo.Read
- API and webhooksRead actions, prompts and AI visibility through Echo's API, get events by webhook, and connect Zapier or n8n.Read
Account and billing
- Team, brands and workspacesInvite teammates, add brands, switch workspaces, and delete a brand or your account.Read
- Plans and billingHow the trial works, how to change plans or pay yearly, what happens at a limit, and using your own OpenAI key.Read
- LanguagesUse Echo and its website in English, Spanish, French, German, Portuguese or Japanese.Read
- Privacy and dataWhat Echo stores, where your data goes, how long it's kept and how to delete it.Read
- Questions people askShort answers about how Echo measures, how fast results move, how Echo differs from other AI visibility tools, and where to get help.Read