Know what your competitors changed this week.
Echo reads your competitors' websites like a visitor would, every week: what they claim, what they charge, what they publish, who they hire and where they speak. It keeps what it saw apart from what it concludes.
One summary per competitor, every week
“What is Tallybird focusing on right now?” in three to six sentences. Observed sentences link to what Echo saw. Echo's own read is marked as such, and hedged. A sentence without evidence is never shown.
- Positioning, new pages, content, customers, pricing, partners and tools
- The pages of each competitor that AI cites, and for which questions
- A line per competitor in your Monday email
See exactly what changed
Echo keeps last week's text of every page it watches and shows the difference line by line: what was removed, what was added, and what the page said before. Changing dates, counters and cookie banners are left out.
- About twenty pages per competitor, plus the whole sitemap
- A new comparison page that names you becomes an action
- Page text is kept for twelve months
Hiring, videos and events
Open roles say where a company invests. Echo reads each competitor's public job board and YouTube channel every day, and finds their webinars, conference talks and meetups every week. Nothing is guessed: an event needs a link and a date.
- New and closed roles by department
- Every new video as it's published
- Upcoming events in your Monday email
Questions, answered.
Where does the information come from?
Only from public sources: the competitor's own website and sitemap, its public job board, its YouTube channel, event pages it links to, and one web search a week for events. Echo respects robots.txt and never signs in anywhere.
Can Echo show me my competitors' ads?
Echo links each competitor to the platforms' public ad libraries (Meta, LinkedIn, Google, TikTok) with its name filled in, so their ads are one click away. It doesn't copy or store them.
How many competitors can I watch?
Three, five or ten per brand, depending on your plan. You can compare yourself in AI answers against up to fifteen.