Results

You need the Echo tag or Google Analytics for visits, and HubSpot or Attio for deals.

AI traffic

For 4 weeks, 3 months or 12 months: visits from AI assistants and their change, leads from those visits, revenue (from Google Analytics, when it has any) and Google search clicks. A chart per week by assistant, and tables by assistant and by landing page.

Echo counts visits from ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Meta AI, DeepSeek, Le Chat and others.

Google's AI Overviews and AI Mode send visitors from google.com, so they can't be told apart from search and are never counted as AI visits. Search clicks are shown separately.

Funnel

Per page and month: Crawled by AI bots → Retrieved by AI search → Cited in AI answers → Visits from AI → Leads → Deals. It shows where each page drops out. Steps you haven't connected yet are listed with a button to set them up.

Reports

On the 1st of each month Echo drafts last month's AEO report from your numbers: visibility and share of voice, citations, visits from AI, leads, deals, the actions and projects finished, and what changed. Then:

1. Open the report and click Edit to change anything.
2. PDF downloads it; Copy copies the text.
3. Email to the team sends it to members you pick.

Attribution, not proof of cause

Every number here counts visits that came from an AI assistant's link, and what those visitors did next. Other things may have played a part. Echo says so on every screen and in every report.