Topics
Topics shows where you win and lose by subject against each competitor. Open it under Visibility → Topics. The filters in the top bar apply.
The matrix
Rows are your topics (or tags, personas, markets or what you sell); columns are you and your competitors. Show it as a heatmap or as a ranking of the top 10 brands per row, by visibility, share of voice or average position.
A row is marked Room to grow when a competitor is named at least 10 points more often than you in it (with at least 5 answers). Export the matrix as CSV.
Where to act
Each topic with at least 5 answers is placed by your visibility (across) and your citation rate (up), split at your own averages:
| Quadrant | What it means | What to do |
|---|---|---|
| Needs attention | AI neither names nor cites you | Build pages for these prompts |
| Cited, not named | AI reads your pages but recommends others | Sharpen how those pages position you |
| Named, not cited | AI knows you from elsewhere | Build pages it can cite |
| Strongholds | Named and cited | Keep them up to date |
Each quadrant lists its topics with their open actions, or a suggested action when there is none.
Risers and fallers
The five topics that gained and the five that lost most visibility against the period before, each with a small trend line.
A topic's detail
Click a row for its visibility per day over both periods, who AI names and in which position, its open actions and its prompts.
Something wrong or out of date? Write to hello@echo-aeo.com and we'll fix it.