Echo vs Otterly.AI. The cheapest way to start measuring, or the tool that does the week.
Otterly.AI is the entry point to AI visibility: from $29 a month it checks your prompts on four AI engines, audits your pages for AI search and gives everyone on the team a seat. Echo starts at a very different price because it does a very different amount: the measurement, then the actions, the content, the competitors and the proof. This page is for deciding which you need.
In short.
Otterly.AI is simple and cheap. Its Lite plan is the lowest-priced multi-engine tracker around, every plan has unlimited team members, it audits URLs for AI readiness, and the bigger plans add API, MCP and agent analytics. For a founder who wants a first number, it's hard to argue with.
Pick Otterly.AI if
- You want to start measuring AI visibility this afternoon for the price of lunch
- A small site with a handful of prompts and no need for actions or content
- You already have a content and reporting process and only miss the tracker
Pick Echo if
- You want the measurement to tell you what to do, and to show whether it worked
- You'd otherwise buy a tracker, an SEO tool, a drafting tool, a landing page builder and a file library
- You want competitors, mentions, your pipeline and your site's health next to the AI numbers
Side by side. Echo and Otterly.AI, feature by feature.
| What | Echo | Otterly.AI |
|---|---|---|
| Price | $799, $1,499 or $3,199 a month for the whole workspace, after 14 days free | $29, $189 or $489 a month by prompt count |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot |
| Prompts | 50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday | 15, 100 or 400 prompts, checked daily |
| Countries and languages | 1, 3 or 6 countries and languages per brand, each with its own prompts | Per prompt |
| Seats | 2, 5 or 15 members, plus guests who only see chosen brand assets | Unlimited on every plan |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Cited sources per prompt |
| Your website | A weekly website check, a free AI score, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo), your sitemap as a tree | GEO URL audits: 1,000 to 10,000 pages a month |
| AI crawlers | AI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare | Agent analytics on Standard and up |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | Not included |
| Content | Content briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library | Not included |
| Competitors beyond AI answers | 5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched | Named in the answers |
| Social listening | Mentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs | Not included |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | API and MCP on Standard and up |
- Price
Echo$799, $1,499 or $3,199 a month for the whole workspace, after 14 days free
Otterly.AI$29, $189 or $489 a month by prompt count
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
Otterly.AIChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
- Prompts
Echo50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday
Otterly.AI15, 100 or 400 prompts, checked daily
- Countries and languages
Echo1, 3 or 6 countries and languages per brand, each with its own prompts
Otterly.AIPer prompt
- Seats
Echo2, 5 or 15 members, plus guests who only see chosen brand assets
Otterly.AIUnlimited on every plan
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
Otterly.AICited sources per prompt
- Your website
EchoA weekly website check, a free AI score, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo), your sitemap as a tree
Otterly.AIGEO URL audits: 1,000 to 10,000 pages a month
- AI crawlers
EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare
Otterly.AIAgent analytics on Standard and up
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
Otterly.AINot included
- Content
EchoContent briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library
Otterly.AINot included
- Competitors beyond AI answers
Echo5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched
Otterly.AINamed in the answers
- Social listening
EchoMentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs
Otterly.AINot included
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
Otterly.AIAPI and MCP on Standard and up
Otterly.AI's prices and limits are what otterly.ai published on 6 October 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
What each one costs. As published, side by side.
Otterly.AI
- Lite $29 a month: 15 prompts, 4 engines, 1 workspace, unlimited members
- Standard $189 a month: 100 prompts, API and MCP, agent analytics
- Premium $489 a month: 400 prompts
- Enterprise from 1,000 prompts on request; 15% off when paid yearly
Echo
- Starter1 brand · 1 market each · 2 members$799 a month
- Growth3 brands · 3 markets each · 5 members$1,499 a month
- Pro10 brands · 6 markets each · 15 members$3,199 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full.
A number, or a to-do list
Otterly tells you that you're named in 23% of answers this week. Echo tells you the same, then says: these four prompts name a competitor instead, here are the answers, here's the page to build, Jonas owns it. On Monday the list is new; when something's done, it shows the before and after.
- Up to fifteen actions per market a week, ranked by impact and effort
- Proof attached to every one
- Done actions show visibility before and since
The site, the competitors and the threads
Beyond the tracker, Echo looks at the things that move AI visibility: what changed on your competitors' sites and in their ads, which Reddit threads and review pages the assistants keep citing, which of your pages are broken or thin, and which facts AI gets wrong about you.
- Competitor watch: pages, prices, hiring, videos, events and ads
- Mentions on Reddit, review sites, Hacker News and forums
- FactCheck and the AI score for your own site
Then the building, in your voice
When the action is a page, Echo writes the brief and the draft in your brand voice, builds the landing page and the ad visuals in your brand's look, and keeps the files. When it's a mention, it drafts the reply. Otterly stops at the measurement, and says so.
- Briefs, drafts, landing pages and creative
- Brand guidelines with an AI check
- Lead forms, email campaigns and playbooks to follow up
Questions, answered.
Is Otterly good enough to start with?
For a first number, yes. If you have a few prompts, one engine that matters and someone who turns numbers into work by hand, Otterly's Lite plan does the job for very little. Echo is for the moment that hand-off stops happening.
Why would anyone pay 27 times more for Echo?
Nobody should, for tracking alone. Echo's $799 is for the whole loop: tracking on five assistants, the weekly actions, competitor watch, mentions, SEO, the site audit, briefs and drafts, landing pages, creative, brand assets, lead forms, email campaigns, playbooks and the monthly report. Compare it with the five or six tools it replaces.
Which engines does each cover?
Otterly: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Echo: ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Otterly has Copilot; Echo has Gemini and Claude.
Does Echo audit pages for AI search like Otterly?
Differently. Echo's free AI score scans a homepage for how readable it is to AI, the weekly website check finds problems and files them as actions, the monthly site audit crawls up to 500, 2,000 or 10,000 pages, and the sitemap tree shows every page's AI citations and visits. Otterly audits URLs you pick, by the thousand.
Can I try Echo as easily as Otterly?
Nearly. Both have a free trial; Echo's is 14 days with a card, and setup takes about two minutes: your name and website, and Echo suggests the competitors and prompts.