Echo vs Searchable.
Searchable tracks how ChatGPT, Google AI Overviews and Perplexity talk about your brand, with more models as paid add-ons, and adds articles, site audits and an agent that suggests what to do. Echo tracks seven assistants in every plan and turns what it finds into ranked actions with proof, owners and a before and after, with mentions, FactCheck and a monthly report beside them. Here's how they compare.
EchoIn short
What Searchable does well.
Searchable, made in London, starts at a lower price with unlimited seats, an API and MCP on every plan, and a lot included for it: 100 prompts per model, 20 articles and 200 site audits a month on Pro. It connects Google Analytics, Search Console, HubSpot and Salesforce, has agent analytics, and offers Looker Studio and white-label reports from Scale up.
Pick Searchable if
- You want a lower starting price with articles and site audits included
- An agency that needs unlimited seats, white-label reports and several projects
- Tracking ChatGPT, AI Overviews and Perplexity is enough to start, with other models added later
Pick Echo if
- You want Claude, Gemini, Grok and Google AI Mode in the price, not as add-ons
- You want findings to become actions with an owner, a due date and a before and after
- You want help getting mentioned on the sites AI cites and FactCheck on what it says about you
Side by side
Echo and Searchable, feature by feature.
| What | Echo | Searchable |
|---|---|---|
| Price | $399, $799 or $1,499 a month for the whole workspace, after 14 days free | $125, $400 or from $999 a month (less paid yearly), plus paid add-ons for more models |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all included | ChatGPT, Google AI Overviews and Perplexity included; Claude, Gemini, AI Mode, Grok, Copilot, DeepSeek and Meta as paid add-ons |
| Prompts | 50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday | 100, 500 or 1,250 prompts per model, checked daily |
| Brands | 1, 3 or 10 brands in one workspace | 1, 10 or unlimited projects |
| Seats | 3, 5 or 15 members | Unlimited |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Citation tracking and competitor analysis |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | An agent suggests recommendations and content briefs; no owners, due dates or before and after |
| Content | Content briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts | 20, 80 or 200 articles a month |
| Your website | A weekly website check, the AI score, pages AI can read, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo) | 200, 1,000 or 3,000 site audits a month for schema, structure and crawlability |
| AI crawlers | AI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare | Agent analytics |
| Getting mentioned | Mentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you | Not included |
| Traffic from AI | Visits from AI assistants per page from Google Analytics or the Echo tag, Search Console and HubSpot or Attio deals in one monthly report | Google Analytics, Search Console, HubSpot and Salesforce |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | API, MCP and exports on every plan; Looker Studio and white-label from Scale |
- Price
Echo$399, $799 or $1,499 a month for the whole workspace, after 14 days free
Searchable$125, $400 or from $999 a month (less paid yearly), plus paid add-ons for more models
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all included
SearchableChatGPT, Google AI Overviews and Perplexity included; Claude, Gemini, AI Mode, Grok, Copilot, DeepSeek and Meta as paid add-ons
- Prompts
Echo50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday
Searchable100, 500 or 1,250 prompts per model, checked daily
- Brands
Echo1, 3 or 10 brands in one workspace
Searchable1, 10 or unlimited projects
- Seats
Echo3, 5 or 15 members
SearchableUnlimited
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
SearchableCitation tracking and competitor analysis
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
SearchableAn agent suggests recommendations and content briefs; no owners, due dates or before and after
- Content
EchoContent briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts
Searchable20, 80 or 200 articles a month
- Your website
EchoA weekly website check, the AI score, pages AI can read, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo)
Searchable200, 1,000 or 3,000 site audits a month for schema, structure and crawlability
- AI crawlers
EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare
SearchableAgent analytics
- Getting mentioned
EchoMentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you
SearchableNot included
- Traffic from AI
EchoVisits from AI assistants per page from Google Analytics or the Echo tag, Search Console and HubSpot or Attio deals in one monthly report
SearchableGoogle Analytics, Search Console, HubSpot and Salesforce
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
SearchableAPI, MCP and exports on every plan; Looker Studio and white-label from Scale
Searchable's prices and limits are what searchable.com published on 4 November 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
Prices
What each one costs, as published.
Searchable
- Pro $125 a month, or $100 paid yearly: 100 prompts per model, 1 project, 20 articles, 200 site audits
- Scale $400 a month, or $320 paid yearly: 500 prompts, 10 projects, 80 articles, Looker Studio, white-label
- Enterprise from $999 a month: 1,250 prompts, unlimited projects
- ChatGPT, AI Overviews and Perplexity included; Claude, Gemini, AI Mode, Grok, Copilot, DeepSeek and Meta are paid add-ons; 14 days free on Pro and Scale
Echo
- Starter1 brand · 1 market each · 3 members
- $399 a month
- Growth3 brands · 3 markets each · 5 members
- $799 a month
- Pro10 brands · 6 markets each · 15 members
- $1,499 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full
Where Echo goes further
Every assistant in the price
Echo asks ChatGPT, Perplexity, Gemini, Claude and Grok and reads Google's AI Overviews and AI Mode on every plan, with daily, weekly or off for each. There are no add-ons per model, so the number you compare is the one you pay.
- Seven answer engines on every plan
- Several samples per prompt for steadier numbers
- Your markets, each with its own prompts
Searchable suggests. Echo assigns and proves.
Both tools tell you what to do about a gap. In Echo the suggestion is an action on a board, ranked by what it moves, with the answers that prove it, a plan, an owner and a due date. When it's done, Echo compares your visibility before and since, so you can show what worked.
- At most fifteen actions per market a week
- Slack, Teams, Linear and Jira
- Before and since on every done action
Beyond your own pages
Articles and audits improve your site. AI answers also lean on review sites, lists and threads, and sometimes repeat a wrong fact. Echo finds the places AI cites next to your competitors and writes the pitch or reply, and FactCheck catches wrong claims in answers and on your pages, with the fix.
- Mentions with the steps and the words written
- FactCheck on AI answers and your own figures
- A monthly report drafted from the numbers
FAQ
Questions.
Why does Echo cost more than Searchable?
Searchable's Pro plan is $125 a month for three models, with more models as add-ons. Echo starts at $399 with seven answer engines, the weekly actions, mentions, FactCheck, competitor watch, AI crawlers, SEO and the monthly report. If tracking three models with articles and audits is what you need, Searchable is the cheaper choice.
Does Searchable write more content than Echo?
In volume, yes: 20 to 200 articles a month by plan. Echo writes briefs and drafts for the pages its actions call for, in your voice and with your facts, and sends them to Framer, Webflow or WordPress as drafts.
Do both connect to Google and the CRM?
Yes. Searchable connects Google Analytics, Search Console, HubSpot and Salesforce. Echo connects Google Analytics, Search Console, HubSpot and Attio, plus its own tag, to show visits from AI assistants per page and the deals after them, always labelled as attribution.
Does Echo have unlimited seats like Searchable?
No. Echo has 3, 5 or 15 members by plan, more on Enterprise. For an agency with many client contacts, Searchable's unlimited seats may matter.
Can I move from Searchable to Echo?
Yes. Paste your prompts in Prompts → Add, one per line, or let Echo suggest them from your website. History doesn't move over; Echo starts measuring on its first day.