Echo vs Promptwatch.
Promptwatch tracks more AI models than almost anyone, shows the questions your content misses, and writes and refreshes pages for them. Echo tracks seven assistants and puts its effort into what the team does next: a ranked list of actions with proof and owners, mentions to win, wrong facts to fix and a monthly report on what moved. Here is where each one fits.
EchoIn short
What Promptwatch does well.
Promptwatch's model list is the longest in this comparison: ChatGPT, Google AI Overviews and AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI, DeepSeek, Mistral, Alexa and coding assistants. Its answer gap analysis shows the questions your pages don't answer, its content agents write and refresh pages and publish to WordPress, Webflow or Framer, and it reads crawler logs, Reddit threads and AI shopping results.
Pick Promptwatch if
- You need Copilot, Meta AI, DeepSeek, Mistral or coding assistants tracked
- Shopping results and product prices in AI answers matter for your business
- You want a lower entry price for tracking with content writing included from the middle plan
Pick Echo if
- You want every finding to become an action with proof, an owner, a due date and a before and after
- You want help getting mentioned on the sites and threads AI cites, with the words written for you
- You want FactCheck, competitor watch and a monthly report on every plan, not only the larger ones
Side by side
Echo and Promptwatch, feature by feature.
| What | Echo | Promptwatch |
|---|---|---|
| Price | $399, $799 or $1,499 a month for the whole workspace, after 14 days free | $95, $245 or $579 a month by projects and prompts; Enterprise on request |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode | ChatGPT, Google AI Overviews and AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI, DeepSeek, Mistral, Alexa and coding assistants, on every plan |
| Prompts | 50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday | 50, 150 or 350 prompts, checked daily |
| Brands | 1, 3 or 10 brands in one workspace | 1, 2 or 5 projects |
| Countries and languages | 1, 3 or 6 countries and languages per brand, each with its own prompts | Country level on every plan; states and cities on Business |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Cited sources, with Reddit threads AI cites in your category |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | Answer gaps and content to write; no owners, due dates or before and after |
| Content | Content briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts | Content agents write and refresh pages and publish to WordPress, Webflow or Framer, from Professional |
| AI crawlers | AI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare | Crawler logs and agent analytics, from Professional |
| Wrong facts | FactCheck on every plan: wrong claims in AI answers and on your own pages, with the fix | Fact check on Business and Enterprise |
| Getting mentioned | Mentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you | Reddit threads AI cites; no outreach |
| Traffic from AI | Visits from AI assistants per page from Google Analytics or the Echo tag, Search Console and HubSpot or Attio deals in one monthly report | Traffic attribution by topic from crawler activity, citations and clicks |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | MCP and API on every plan; Data Studio |
- Price
Echo$399, $799 or $1,499 a month for the whole workspace, after 14 days free
Promptwatch$95, $245 or $579 a month by projects and prompts; Enterprise on request
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode
PromptwatchChatGPT, Google AI Overviews and AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI, DeepSeek, Mistral, Alexa and coding assistants, on every plan
- Prompts
Echo50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday
Promptwatch50, 150 or 350 prompts, checked daily
- Brands
Echo1, 3 or 10 brands in one workspace
Promptwatch1, 2 or 5 projects
- Countries and languages
Echo1, 3 or 6 countries and languages per brand, each with its own prompts
PromptwatchCountry level on every plan; states and cities on Business
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
PromptwatchCited sources, with Reddit threads AI cites in your category
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
PromptwatchAnswer gaps and content to write; no owners, due dates or before and after
- Content
EchoContent briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts
PromptwatchContent agents write and refresh pages and publish to WordPress, Webflow or Framer, from Professional
- AI crawlers
EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare
PromptwatchCrawler logs and agent analytics, from Professional
- Wrong facts
EchoFactCheck on every plan: wrong claims in AI answers and on your own pages, with the fix
PromptwatchFact check on Business and Enterprise
- Getting mentioned
EchoMentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you
PromptwatchReddit threads AI cites; no outreach
- Traffic from AI
EchoVisits from AI assistants per page from Google Analytics or the Echo tag, Search Console and HubSpot or Attio deals in one monthly report
PromptwatchTraffic attribution by topic from crawler activity, citations and clicks
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
PromptwatchMCP and API on every plan; Data Studio
Promptwatch's prices and limits are what promptwatch.com published on 4 November 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
Prices
What each one costs, as published.
Promptwatch
- Essential $95 a month: 1 project, 50 prompts, daily, all models, MCP and API
- Professional $245 a month: 2 projects, 150 prompts, content writing and refresh, agent analytics
- Business $579 a month: 5 projects, 350 prompts, city tracking, shopping, fact check; after a demo
- Enterprise on request, with SSO and managed content
Echo
- Starter1 brand · 1 market each · 3 members
- $399 a month
- Growth3 brands · 3 markets each · 5 members
- $799 a month
- Pro10 brands · 6 markets each · 15 members
- $1,499 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full
Where Echo goes further
Promptwatch finds the gap. Echo plans the week.
Both tools show that assistants cite a competitor for a question you should own. Promptwatch offers to write the page. Echo puts it on Monday's list next to everything else worth doing, ranked by what it moves, with the answers that prove it, an owner and a due date, so the team works on the few things that matter first.
- At most fifteen actions per market a week, ranked
- Evidence, an owner and a due date on each
- Slack, Teams, Linear and Jira, so the work lands where the team is
Pages are one way in. Mentions are the other.
AI answers lean on review sites, lists and threads as much as on your own pages. Echo lists the places assistants cite next to your competitors, says how to get on each one, who to contact and writes the pitch, review request or reply. You send it yourself; Echo tracks whether it went live.
- Places ranked by how often AI cites them
- The steps for each platform and the words written
- A tracking link and a before and after per place
Proof, on every plan
When an action is done, Echo stores how visible you were before and compares every day since. Each month it puts visits from AI assistants, Search Console and CRM deals next to the AI numbers in a report you can send. That's included from the first plan, along with FactCheck and competitor watch.
- Before and since on every done action
- Visits from AI assistants per page, labelled as attribution
- A monthly report drafted from the numbers
FAQ
Questions.
Promptwatch tracks more models. Does that matter?
It depends on your buyers. Echo asks ChatGPT, Perplexity, Gemini, Claude and Grok and reads Google's AI Overviews and AI Mode, which covers where most B2B and consumer research happens. If Copilot, Meta AI, DeepSeek or Alexa matter in your market, Promptwatch covers them and Echo doesn't.
Why does Echo cost more than Promptwatch?
Promptwatch starts at $95 for tracking 50 prompts. Echo starts at $399 and includes the weekly actions, content in your voice, FactCheck, mentions, competitor watch, AI crawlers, SEO and the monthly report for one brand. If tracking and page writing are all you need, Promptwatch is the cheaper choice.
Do both write content?
Yes. Promptwatch's content agents write and refresh pages from Professional up. Echo writes briefs and drafts in your brand voice, with your own facts, from the actions, and sends them to Framer, Webflow or WordPress as drafts. Neither publishes without a person's click.
Do both read AI crawler logs?
Yes. Promptwatch shows crawler logs from Professional up. Echo shows which AI bots read which pages from a snippet, a log file, Cloudflare or Vercel on every plan, and turns important pages no bot has read into actions.
Can I move from Promptwatch to Echo?
Yes. Paste your prompts in Prompts → Add, one per line, or let Echo suggest them from your website. History doesn't move over; Echo starts measuring on its first day.