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Compare/Profound

Echo vs Profound. Enterprise answer engine insights, or a small team's marketing OS.

Profound is the reference product in AI visibility: deep answer data across nine engines, agent analytics, conversation research and a writing assistant, sold to enterprises with a sales call. Echo started as a lean version of it for small teams and became something else: one place to see, decide, build, reach and prove. Here's how they differ.

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In short.

Profound has the widest engine coverage in the category, including Copilot, DeepSeek, Claude and ChatGPT Shopping, a large dataset of real conversations to research prompts, agent analytics for AI crawlers, SOC 2 and SSO, and an AI writing assistant. Large brands and their agencies get a mature platform and a dedicated team.

Pick Profound if

  • An enterprise with a procurement process, SSO and a dedicated analyst for AI search
  • You need Copilot, DeepSeek or ChatGPT Shopping tracked
  • You want the deepest prompt research dataset in the category

Pick Echo if

  • A founder or a team of one to ten who needs to know what to do on Monday, with a price on the website
  • You want the actions, the content, the landing pages, the competitor watch and the reporting in the same tool
  • You'd rather start today with a card than book a demo

Side by side. Echo and Profound, feature by feature.

Price

Echo$799, $1,499 or $3,199 a month for the whole workspace, after 14 days free

ProfoundCustom, after a demo; a 7-day trial

AI assistants

EchoChatGPT, Perplexity, Gemini, Claude and Google AI Overviews

ProfoundChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Copilot, DeepSeek, Claude and ChatGPT Shopping

Prompts

Echo50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday

ProfoundCustom volume; 50 a day in the trial

Countries and languages

Echo1, 3 or 6 countries and languages per brand, each with its own prompts

ProfoundCustom; one in the trial

Seats

Echo2, 5 or 15 members, plus guests who only see chosen brand assets

ProfoundUnlimited

Citations

EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected

ProfoundCited pages and domains, with their trend

Prompt research

EchoSuggested from your website and your answers; a keyword and domain explorer for search demand

ProfoundA large dataset of real AI conversations to find prompts by volume

AI crawlers

EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare

ProfoundAgent analytics from the server logs or a Cloudflare, AWS or WordPress integration

Actions

EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after

ProfoundOpportunities and recommendations; an AI assistant to write with

Content

EchoContent briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library

ProfoundAn AI writing assistant and a context manager for the brand

Competitors beyond AI answers

Echo5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched

ProfoundShare of voice and rankings in the answers

SEO, mentions, pipeline

EchoKeyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through DataForSEO); mentions: threads and reviews on reddit, review sites, hacker news, stack overflow, forums and blogs; google analytics, search console, hubspot or attio deals, meta ad spend and the echo tag in one monthly report

ProfoundNot included

Security

EchoWorkspaces checked on every request, encrypted connection keys, Cloudflare; no SSO yet

ProfoundSOC 2 Type II, SSO and SAML

Exports and API

EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list

ProfoundCSV and JSON exports and an API on Enterprise

Profound's prices and limits are what tryprofound.com published on 6 October 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.

What each one costs. As published, side by side.

Profound

  • A 7-day free trial: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, one region, one language
  • Enterprise: custom pricing after a demo; all engines, exports, API and support
  • The $99 Starter and $399 Growth plans Profound sold in 2026 are no longer on its pricing page

Echo

  • Starter1 brand · 1 market each · 2 members$799 a month
  • Growth3 brands · 3 markets each · 5 members$1,499 a month
  • Pro10 brands · 6 markets each · 15 members$3,199 a month

Every plan includes almost every part of Echo and starts with 14 days free. The plans in full.

Where Echo goes further

Profound explains. Echo assigns.

Profound gives an analyst everything to understand how AI answers talk about a brand. Echo assumes nobody on the team has that hour: every Monday it writes at most fifteen actions per market, ranked by what they move, each with its proof, and the team drags them across a board.

  • Pages to build, facts to fix, websites to get mentioned on, your own site's problems
  • An owner, a due date, Slack, Linear and Jira
  • Before and since, so you can show the result

The rest of the week is in the same tool

When the action is a page, Echo writes the brief and the first draft in your voice, builds the landing page and the ad visuals in your brand's look, and keeps the files in one library. When it's a mention, Echo finds the thread and drafts the reply you post yourself.

  • Briefs, drafts, landing pages, creative and brand assets
  • Campaigns with goals, budgets and a calendar
  • Customer stories, LinkedIn posts, lead forms and email campaigns

A price on the page, a card, fourteen days

Profound sells to enterprises through a demo and a custom contract. Echo's three plans are on the pricing page, start with 14 days free and can be cancelled in Settings. For a team that can't wait for procurement, that's most of the decision.

  • $799 a month for one brand, $1,499 for three, $3,199 for ten
  • Change or cancel the plan yourself, charged by the day
  • Your own OpenAI key if you want the writing on your account

Questions, answered.

Isn't Echo a copy of Profound?

Echo began as a lean version of Profound's answer engine insights for small teams, and says so in its own docs. The tracking still measures the same things. Everything after the measurement, the actions, the building, the distribution and the proof, is Echo's own, and it's most of the product now.

Does Profound still have a $99 plan?

On 6 October 2026 its pricing page listed a 7-day trial and a custom Enterprise plan for brands, plus an agency plan. The $99 Starter and $399 Growth plans it sold earlier in 2026 weren't on it.

Which engines does Echo miss that Profound has?

Copilot, DeepSeek, Google AI Mode and ChatGPT Shopping. Echo asks ChatGPT, Perplexity, Gemini and Claude and reads Google's AI Overviews. For most B2B teams those five are where the buyers are; if Copilot matters for your market, Profound covers it.

Does Echo have agent analytics?

Yes, called AI crawlers: which bots visited which pages, how often, and whether they were blocked, from a one-line snippet, an uploaded log file or Cloudflare. Profound's agent analytics is deeper and has more integrations.

Is Echo enterprise-ready?

Not in the procurement sense. There's no SSO, no SOC 2 report and no dedicated specialist. Every request is checked against your workspace, keys are encrypted, and the data lives on Cloudflare. If your security team needs the paperwork, Profound has it.

Other comparisons

The parts of Echo this page talks about

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