Echo vs Scrunch AI. Monitor and optimise for AI agents, or run the marketing around it.
Scrunch AI tracks how seven AI platforms see your brand, audits your pages for them and, on its bigger plans, serves AI crawlers a cleaner version of your site through its Agent Experience Platform. Echo tracks five assistants and spends the rest of its effort on the human side of the loop: deciding, building, reaching and proving. Here's how they compare.
In short.
Scrunch covers seven platforms including Claude, Meta and Google AI Mode, offers hundreds of prompts even on its Starter plan, audits pages for AI readability, and its Agent Experience Platform is a genuinely different idea: a version of your site tuned for AI crawlers. Mid-size and enterprise teams get a serious platform with people behind it.
Pick Scrunch AI if
- You want to serve AI crawlers an optimised version of your site, not just measure them
- A mid-size or enterprise team with hundreds of prompts and a sales-led buying process
- Meta AI or Google AI Mode matter for your market
Pick Echo if
- You want the measurements to become a weekly to-do list with owners and proof
- A team of one to ten that also needs the content, the landing pages, the competitors and the reporting
- You want to start today from the pricing page
Side by side. Echo and Scrunch AI, feature by feature.
| What | Echo | Scrunch AI |
|---|---|---|
| Price | $799, $1,499 or $3,199 a month for the whole workspace, after 14 days free | $300 or $500 a month (less paid yearly); Enterprise on request |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, and Meta |
| Prompts | 50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday | 350 or 700 custom prompts |
| Countries and languages | 1, 3 or 6 countries and languages per brand, each with its own prompts | By region, by plan |
| Seats | 2, 5 or 15 members, plus guests who only see chosen brand assets | 3 or 5 users |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Citations tracked per prompt and source |
| Your website | A weekly website check, the AI score, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo), your sitemap as a tree | 5 or 10 page audits; the Agent Experience Platform serves crawlers an optimised site on Enterprise |
| AI crawlers | AI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare | Agent traffic analytics |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | Insights and recommendations |
| Content | Content briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library | Not included |
| Competitors beyond AI answers | 5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched | Named in the answers; competitor prompts |
| Social listening | Mentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs | Not included |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | Exports; API and integrations by plan |
- Price
Echo$799, $1,499 or $3,199 a month for the whole workspace, after 14 days free
Scrunch AI$300 or $500 a month (less paid yearly); Enterprise on request
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
Scrunch AIChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, and Meta
- Prompts
Echo50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday
Scrunch AI350 or 700 custom prompts
- Countries and languages
Echo1, 3 or 6 countries and languages per brand, each with its own prompts
Scrunch AIBy region, by plan
- Seats
Echo2, 5 or 15 members, plus guests who only see chosen brand assets
Scrunch AI3 or 5 users
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
Scrunch AICitations tracked per prompt and source
- Your website
EchoA weekly website check, the AI score, keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through dataforseo), your sitemap as a tree
Scrunch AI5 or 10 page audits; the Agent Experience Platform serves crawlers an optimised site on Enterprise
- AI crawlers
EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare
Scrunch AIAgent traffic analytics
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
Scrunch AIInsights and recommendations
- Content
EchoContent briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library
Scrunch AINot included
- Competitors beyond AI answers
Echo5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched
Scrunch AINamed in the answers; competitor prompts
- Social listening
EchoMentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs
Scrunch AINot included
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
Scrunch AIExports; API and integrations by plan
Scrunch AI's prices and limits are what scrunch.com published on 6 October 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
What each one costs. As published, side by side.
Scrunch AI
- Starter $300 a month, or $250 paid yearly: 3 users, 350 custom prompts, 5 page audits
- Growth $500 a month, or $417 paid yearly: 5 users, 700 prompts, 10 page audits; after a demo
- Enterprise on request, with the Agent Experience Platform
Echo
- Starter1 brand · 1 market each · 2 members$799 a month
- Growth3 brands · 3 markets each · 5 members$1,499 a month
- Pro10 brands · 6 markets each · 15 members$3,199 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full.
Scrunch optimises for the agents. Echo organises the people.
Scrunch's biggest idea is technical: show AI crawlers a page they read well. Echo's is organisational: every Monday, a short list of what the team should change, build or get mentioned on, with proof, an owner and a due date, and two weeks later, whether it worked.
- Ranked actions, at most fifteen per market a week
- Slack, Teams, Linear and Jira so the work lands where the team is
- Before and since on every done action
Your own site, read the way AI reads it
Echo doesn't rewrite your site for crawlers, and says so. It shows what they do: which bots visit which pages, how your homepage scores for AI readability, which pages are broken or thin, which facts assistants get wrong, and which of your pages the answers already cite.
- AI crawlers from a snippet, a log file or Cloudflare
- The AI score and the weekly website check
- The sitemap tree with AI citations, visits and issues per page
And the rest of the marketing
Once the actions exist, Echo does the work around them: briefs and drafts in your voice, landing pages and ad visuals in your brand's look, customer stories, LinkedIn posts, lead forms, email campaigns, playbooks, and a monthly report that puts Google, HubSpot and ad spend next to the AI numbers.
- Campaigns with goals, budgets and a calendar
- Landing pages hosted by Echo on your subdomain
- One monthly report across AI, search, pipeline and spend
Questions, answered.
Does Echo have anything like the Agent Experience Platform?
No. Echo measures and advises; it doesn't serve a separate version of your site to AI crawlers. If that's the lever you want to pull, Scrunch is the tool. Echo's view is that most small teams get further by fixing the pages people see too.
Scrunch tracks 350 prompts on Starter and Echo 50 per market. Isn't that a big gap?
It is, by count. Echo keeps 50 prompts per market and asks 25 to 80 of them every day on five assistants with several samples each, so the daily picture is steady rather than wide. Teams that need hundreds of prompts a day are better served by Scrunch or Profound.
Which engines does each cover?
Scrunch: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, and Meta. Echo: ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Scrunch adds Meta and Google AI Mode.
How do the prices compare?
Scrunch Starter is $300 a month for 3 users. Echo Starter is $799 for 2 members and one brand, and includes the actions, competitor watch, mentions, SEO, drafts, landing pages, creative, brand assets, lead forms, email campaigns and the report. The tracking alone is cheaper at Scrunch.
Can I buy Echo without a demo?
Yes. Pick a plan on the pricing page, add a card, and the first 14 days are free. Scrunch's Starter is self-serve too; its Growth and Enterprise plans go through a demo.