Echo vs Ahrefs Brand Radar. A huge index of modelled prompts, or your own prompts and what to do about them.
Brand Radar is Ahrefs' answer to AI search: hundreds of millions of prompts modelled from its keyword database, run through six AI platforms, so you can see which brands they name for whole topics. Echo asks the specific questions your customers ask, every day, and turns the answers into work. Different questions, different tools.
In short.
Brand Radar's index is the biggest in the category: over 400 million prompts a month across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, with YouTube and Reddit mentions beside it. It finds topics and prompts you didn't know to track, and it sits inside Ahrefs, the SEO tool many teams already pay for.
Pick Ahrefs Brand Radar if
- You already pay for Ahrefs and want AI visibility across whole topics without choosing prompts
- You need the backlink and keyword data Ahrefs is known for
- An SEO team that researches markets rather than runs one brand's week
Pick Echo if
- You want your own prompts asked every day, with position, sentiment and the exact pages cited
- You want the gaps to become actions with owners and a before and after
- A small team that needs the content, the landing pages and the reporting too, without a second SEO subscription
Side by side. Echo and Ahrefs Brand Radar, feature by feature.
| What | Echo | Ahrefs Brand Radar |
|---|---|---|
| Price | $799, $1,499 or $3,199 a month for the whole workspace, after 14 days free | An Ahrefs plan from $129 plus $199 per AI platform or $699 for all six; custom prompts from $50 |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews | Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot |
| How prompts are chosen | Your own prompts, suggested from your website and refined by you; topics to group them | An index of over 400 million prompts a month modelled from Ahrefs' keyword database, plus custom prompts you add |
| How often | 50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday | The index is updated monthly; custom prompts are checked as often as your checks allow |
| Countries and languages | 1, 3 or 6 countries and languages per brand, each with its own prompts | By country for the index; per check for custom prompts |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Cited domains and pages across the index |
| Sentiment | Per answer, prompt and competitor | Yes, on custom prompts |
| SEO | Keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through DataForSEO) | The full Ahrefs suite: backlinks, keywords, rankings, site audit |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | Not included |
| Content | Content briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library | Not included (AI Content Helper is a separate Ahrefs tool) |
| Competitors beyond AI answers | 5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched | Their visibility in the index, YouTube and Reddit |
| Social listening | Mentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs | YouTube and Reddit mentions in the index |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | Exports (capped per report) and the Ahrefs API by plan |
- Price
Echo$799, $1,499 or $3,199 a month for the whole workspace, after 14 days free
Ahrefs Brand RadarAn Ahrefs plan from $129 plus $199 per AI platform or $699 for all six; custom prompts from $50
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
Ahrefs Brand RadarGoogle AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot
- How prompts are chosen
EchoYour own prompts, suggested from your website and refined by you; topics to group them
Ahrefs Brand RadarAn index of over 400 million prompts a month modelled from Ahrefs' keyword database, plus custom prompts you add
- How often
Echo50 prompts per market; 25, 35 or 80 of them asked every day, the rest every Monday
Ahrefs Brand RadarThe index is updated monthly; custom prompts are checked as often as your checks allow
- Countries and languages
Echo1, 3 or 6 countries and languages per brand, each with its own prompts
Ahrefs Brand RadarBy country for the index; per check for custom prompts
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
Ahrefs Brand RadarCited domains and pages across the index
- Sentiment
EchoPer answer, prompt and competitor
Ahrefs Brand RadarYes, on custom prompts
- SEO
EchoKeyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through DataForSEO)
Ahrefs Brand RadarThe full Ahrefs suite: backlinks, keywords, rankings, site audit
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
Ahrefs Brand RadarNot included
- Content
EchoContent briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library
Ahrefs Brand RadarNot included (AI Content Helper is a separate Ahrefs tool)
- Competitors beyond AI answers
Echo5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched
Ahrefs Brand RadarTheir visibility in the index, YouTube and Reddit
- Social listening
EchoMentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs
Ahrefs Brand RadarYouTube and Reddit mentions in the index
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
Ahrefs Brand RadarExports (capped per report) and the Ahrefs API by plan
Ahrefs Brand Radar's prices and limits are what ahrefs.com/brand-radar published on 6 October 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
What each one costs. As published, side by side.
Ahrefs Brand Radar
- An Ahrefs plan is required: from $129 a month (Lite)
- AI Visibility Index: $199 a month per AI platform, or $699 a month for all six
- Custom prompts: from $50 a month for 2,500 checks (a check is one prompt on one platform in one place), then about 2¢ a check; a monthly allowance is included on paid Ahrefs plans
Echo
- Starter1 brand · 1 market each · 2 members$799 a month
- Growth3 brands · 3 markets each · 5 members$1,499 a month
- Pro10 brands · 6 markets each · 15 members$3,199 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full.
A map of the territory, or a watch on your own door
Brand Radar answers "which brands do AI assistants name for project management software, across millions of prompts?" Echo answers "did ChatGPT name us this morning when asked the twelve questions our buyers actually ask, and what did it cite?" The first is research. The second is what a small team acts on every week.
- Each prompt asked every day on five assistants, with the full answers kept
- Position, sentiment and the cited pages per answer
- Drop alerts when a prompt you used to win goes quiet
Echo's SEO is the part a small team uses
Ahrefs is the deeper SEO tool, and if you need backlinks, Echo doesn't replace it. Echo keeps the SEO a marketing team of three actually acts on: keyword gaps against competitors, a keyword and domain explorer, rankings for the keywords that matter, and a monthly audit whose findings become actions.
- Keyword gaps, explorer and rankings through DataForSEO
- A site audit that files its findings as actions
- Your sitemap as a tree, with AI citations and visits per page
What happens after the chart
Brand Radar shows a gap and leaves the next step to you. Echo writes the brief, drafts the page in your voice, builds the landing page, posts the action to Slack or Linear, and two weeks after you ship it, shows whether the assistants noticed.
- Actions with proof, owner and due date
- Briefs and drafts from the gap itself
- Before and since on every done action
Questions, answered.
Isn't a bigger index better?
For research, yes: Brand Radar finds topics you didn't know to track. For running a brand's week, a few dozen prompts your buyers really ask, checked daily, tell you more than millions of modelled ones checked monthly. Many teams do both: Ahrefs for the map, a tracker for the door.
Does Echo replace Ahrefs?
No. Echo covers the SEO a small marketing team acts on (keyword gaps, an explorer, rankings, a monthly audit) but has no backlink index. If backlinks are part of your work, keep Ahrefs.
What does Brand Radar really cost?
As published on 6 October 2026: an Ahrefs plan from $129 a month, then $199 a month per AI platform or $699 for all six, and custom prompts from $50 a month (2,500 checks) unless your Ahrefs plan includes an allowance. All six platforms with custom prompts comes to about $828 a month or more.
Can Echo import prompts from Brand Radar?
Paste them in Prompts → Add, one per line. Echo keeps 50 per market and asks the ones you mark daily every morning.
Does Echo see YouTube and Reddit?
Reddit, yes: Mentions reads the Reddit threads AI answers cite and the ones Google finds for your watched sites, without using Reddit's API. YouTube: Echo watches your competitors' channels for new videos, not mentions of your brand in videos.