Echo vs AthenaHQ.
AthenaHQ tracks your brand across eleven AI models, priced in credits where one credit is one AI response, and recommends on-page and off-page fixes with a content agent. Echo tracks seven assistants on a set number of prompts and goes further after the measurement: ranked actions with proof and owners, mentions, FactCheck and a monthly report. Here's where each one fits.
EchoIn short
What AthenaHQ does well.
AthenaHQ covers eleven models on its Starter plan, including Copilot, DeepSeek, Meta AI and Mistral, with unlimited seats, prompts and competitors within your credits. It has a free plan to start, a content agent that recommends on-page and off-page fixes, Shopify and Webflow integrations, Google Analytics attribution, and SSO and a Trust Center for enterprises.
Pick AthenaHQ if
- You want to start free, or pay by AI response rather than by prompt
- You sell on Shopify and want AI search tied to orders
- You need Copilot, DeepSeek, Meta AI or Mistral tracked, or SSO on Enterprise
Pick Echo if
- You want a set number of prompts asked daily or weekly, without counting credits
- You want each recommendation to become an action with an owner, a due date and a before and after
- You want help getting mentioned, FactCheck and a monthly report in the same plan
Side by side
Echo and AthenaHQ, feature by feature.
| What | Echo | AthenaHQ |
|---|---|---|
| Price | $399, $799 or $1,499 a month for the whole workspace, after 14 days free | Free, $295 a month or Enterprise on request; about 17% less paid yearly |
| AI assistants | ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral on Starter |
| Prompts | 50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday | Unlimited prompts within the credits: 3,600 AI responses a month on Starter |
| Countries and languages | 1, 3 or 6 countries and languages per brand, each with its own prompts | Country level on Starter; several regions and languages on Enterprise |
| Seats | 3, 5 or 15 members | Unlimited, with roles |
| Citations | Every page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected | Sources and competitor insights |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | A content agent recommends on-page and off-page fixes; no owners, due dates or before and after |
| Content | Content briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts | A content optimisation agent; Shopify and Webflow |
| Wrong facts | FactCheck: wrong claims in AI answers and on your own pages, with the fix | Claim review against a knowledge base on Enterprise |
| Getting mentioned | Mentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you | Off-page recommendations |
| AI crawlers | AI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare | robots.txt and llms.txt for AI crawler access |
| Security | Workspaces checked on every request, encrypted connection keys, Cloudflare; no SSO yet | SSO and audit logs on Enterprise; a Trust Center |
| Exports and API | A public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list | CSV export; the API is an add-on on Starter, included on Enterprise |
- Price
Echo$399, $799 or $1,499 a month for the whole workspace, after 14 days free
AthenaHQFree, $295 a month or Enterprise on request; about 17% less paid yearly
- AI assistants
EchoChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode
AthenaHQChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral on Starter
- Prompts
Echo50 prompts per market; 30, 60 or 100 of them asked every day, the rest every Monday
AthenaHQUnlimited prompts within the credits: 3,600 AI responses a month on Starter
- Countries and languages
Echo1, 3 or 6 countries and languages per brand, each with its own prompts
AthenaHQCountry level on Starter; several regions and languages on Enterprise
- Seats
Echo3, 5 or 15 members
AthenaHQUnlimited, with roles
- Citations
EchoEvery page an answer cited, with the page's own AI visits and search clicks once Google or the Echo tag is connected
AthenaHQSources and competitor insights
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
AthenaHQA content agent recommends on-page and off-page fixes; no owners, due dates or before and after
- Content
EchoContent briefs and drafts in your brand voice, with your own facts and your customers' words; sent to Framer, Webflow or WordPress as drafts
AthenaHQA content optimisation agent; Shopify and Webflow
- Wrong facts
EchoFactCheck: wrong claims in AI answers and on your own pages, with the fix
AthenaHQClaim review against a knowledge base on Enterprise
- Getting mentioned
EchoMentions: the places AI cites next to competitors, the steps to get on each and the pitch or reply written for you
AthenaHQOff-page recommendations
- AI crawlers
EchoAI crawlers: which bots visit which pages, from a snippet, a log file or Cloudflare
AthenaHQrobots.txt and llms.txt for AI crawler access
- Security
EchoWorkspaces checked on every request, encrypted connection keys, Cloudflare; no SSO yet
AthenaHQSSO and audit logs on Enterprise; a Trust Center
- Exports and API
EchoA public API, signed webhooks, Zapier, n8n, and CSV wherever there's a list
AthenaHQCSV export; the API is an add-on on Starter, included on Enterprise
AthenaHQ's prices and limits are what athenahq.ai published on 4 November 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
Prices
What each one costs, as published.
AthenaHQ
- Essential: free, 300 credits, five engines
- Starter $295 a month: 3,600 credits (one credit is one AI response), 11 models, unlimited seats; the API is an add-on
- Enterprise on request, with SSO, audit logs and the Athena Citation Engine; about 17% less paid yearly
Echo
- Starter1 brand · 1 market each · 3 members
- $399 a month
- Growth3 brands · 3 markets each · 5 members
- $799 a month
- Pro10 brands · 6 markets each · 15 members
- $1,499 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full
Where Echo goes further
Recommendations become work
AthenaHQ's content agent says what to fix on and off your site. Echo turns the same kind of finding into a ranked weekly list where each item has the answers that prove it, a plan, an owner and a due date, and two weeks later shows whether visibility moved.
- At most fifteen actions per market a week
- Evidence, an owner and a due date on each
- Before and since on every done action
Prompts, not credits
Echo's plans set how many prompts you track and how often each assistant asks them, daily or weekly. You don't count AI responses or run out of credits at the end of the month; each assistant has its own schedule, and the AI cost is on Echo.
- Daily, weekly or off per assistant
- Several samples per prompt for steadier numbers
- Your markets, each with its own prompts
Off the page, done for you
Many AI answers are won on other sites: review platforms, lists, forums and threads. Echo finds the ones assistants cite next to your competitors, gives the steps for each platform and writes the pitch, review request or reply. You send it from your own account, and Echo checks it went live.
- Places ranked by how often AI cites them
- The words written in your voice
- A tracking link and a before and after per place
FAQ
Questions.
How do AthenaHQ's credits compare with Echo's prompts?
On AthenaHQ one credit is one AI response, so 3,600 credits are, for example, 30 prompts asked on four models every day for a month. Echo counts prompts instead: 50 per market on the first plan, 30 of them asked every day and the rest every Monday, on each assistant you switch on.
AthenaHQ has a free plan. Does Echo?
No. Echo has a free AI score at /score and starts every plan with 14 days free. AthenaHQ's free plan includes 300 credits on five engines.
Which models does AthenaHQ track that Echo doesn't?
Copilot, DeepSeek, Meta AI and Mistral. Echo asks ChatGPT, Perplexity, Gemini, Claude and Grok and reads Google's AI Overviews and AI Mode.
Is Echo enterprise-ready?
Not in the procurement sense: there's no SSO and no SOC 2 report yet. Every request is checked against your workspace, keys are encrypted and the data lives on Cloudflare. If your security team needs SSO, AthenaHQ offers it on Enterprise.
Can I move from AthenaHQ to Echo?
Yes. Paste your prompts in Prompts → Add, one per line, or let Echo suggest them from your website. History doesn't move over; Echo starts measuring on its first day.