Every ad format, with its specs.
Search ads, feed posts, stories, video, lead forms, sponsorships, and the new ads inside AI answers: 37 formats across every platform that matters, each with its specs, a starting budget, tips, and copy that fits the limits.
Formats you can compare
Each format is drawn in its frame with your brand's name: a search result, a feed post, a story, a video with a skip button. With when it works, the funnel stage it serves, the effort and a budget to start with.
- Google, Microsoft, Meta, LinkedIn, TikTok, X, Reddit and more
- Ads in ChatGPT and in Google's AI answers
- Filters for platform, stage, goal and budget
Specs with a date
Sizes, lengths and character limits per field, read on the platform's own page, with the date Echo checked them. “Copy prompt” writes ad copy within the limits, a prompt for an image or video tool, or a brief for your designer.
- Copy variants in your market's language
- Your questions for AI as keyword ideas
- Echo writes the copy as a draft, in your voice
From plan to spend to result
Plan a format in a campaign, write its copy as a draft, and once it runs, read its spend and conversions in Results. Your competitors' ads are one click away in the platforms' public ad libraries.
- “See their ads” for every competitor
- Planned ads show in campaigns
- Spend and conversions per ad campaign
Works with
All integrations- Meta adsSpend, clicks and conversions per ad campaign.
- Google AdsSpend, clicks and conversions per ad campaign.
- LinkedIn AdsSpend, clicks and conversions per ad campaign.
Questions, answered.
Does Echo run my ads?
No. Echo helps you choose, brief and write them, and reads the results from your ad accounts. The ads themselves stay in each platform's own tools.
Can I already advertise in AI answers?
In some. Ads in ChatGPT and in Google's AI Overviews and AI Mode can be bought today in the countries where they have launched. The library says for each format where it's available.