Get your tracking right. Without a tracking consultant.
Echo checks every week which marketing tags your pages carry and turns each gap into an action. It adds the missing tags in Google Tag Manager for you to publish, or loads them itself after visitors agree, and sends your sign-ups and won deals to the ad platforms from its server.
Every tag on every key page, checked each week
Echo opens your homepage and up to 29 key pages every week and finds Google Analytics 4, Google Ads, the Meta pixel, the LinkedIn Insight Tag, TikTok, Reddit, HubSpot, Google Tag Manager with what's inside the container, and the Echo tag, plus your cookie banner and Google consent mode. Each gap becomes an action: “Meta pixel missing on /pricing”, “GA4 loads twice”, “Ask visitors before your tags set cookies”, “Send Google consent mode signals”.
- A grid of pages and tags, with what's missing
- Checked by fixed rules, not by AI
- Actions close by themselves once the page is fixed
Tags that wait until visitors agree
Already on Google Tag Manager? Connect it and pick the container: Echo adds the missing tags and their consent checks in a new workspace, and you review and publish it in Tag Manager. Without Tag Manager, enter your tag IDs in Echo instead. The Echo tag loads them only after visitors agree, with a small cookie banner in your colours and Google consent mode v2.
- Reject is as easy as accept, in German or English
- Asks everyone by default, or only visitors from the EU, the UK and Switzerland
- Echo never publishes in Tag Manager: you do
Conversions sent from the server
Choose the website events that count, such as demo requests and sign-ups. Echo sends them, confirmed form sign-ups and won HubSpot or Attio deals to Meta's Conversions API, LinkedIn's Conversions API and GA4's Measurement Protocol from its server, so ad blockers don't drop them and your ads learn from real results.
- Consent is respected for every conversion
- Emails only as a SHA-256 hash, and only when you switch it on
- A log of what was sent, skipped or failed
Works with
All integrations- Google Tag ManagerEcho adds the missing tags and consent checks in a new workspace; you publish.
- Meta Conversions APISign-ups, demo requests and won deals, sent from Echo's server after consent.
- LinkedIn Conversions APILeads and won deals, sent from Echo's server after consent.
- GA4 Measurement ProtocolConversions sent to Google Analytics from Echo's server.
- HubSpotContacts, deals and revenue by source; leads in step.
- AttioLeads become people, replies become notes, deals feed your pipeline.
Questions, answered.
Do I need Google Tag Manager?
No. If you use it, Echo prepares the changes in a new workspace of your container and you publish them. If you don't, the Echo tag loads your tags itself after consent, from the IDs you enter in Echo.
Does the Echo tag set cookies now?
Not for its own counting: that stays cookieless. The tags you ask it to load, such as the Meta pixel or GA4, set their own cookies, and only after the visitor agrees in the banner.
Is the cookie banner enough for the GDPR?
It asks before any analytics or marketing tag loads, makes rejecting as easy as accepting, remembers the choice and links your privacy policy. You still list the tools you use in that policy. Ask your lawyer for your case.
What do the ad platforms receive?
The conversion, its time, the page and a click ID where there is one. An email goes along only as a SHA-256 hash, only for form sign-ups and deals, and only when you switch that on. Visitors who didn't agree to marketing cookies are skipped.