From campaign to live ad. Without an ad spending more than you planned.
Build the ad from an Echo campaign, with copy from an AI draft in your voice and images from Brand assets. Echo creates it paused on Meta, Google Ads or LinkedIn Ads, launches it when the owner confirms, follows it next to its results and suggests what to change, inside a monthly limit you set.
Your copy, your pictures, every placement
Start from an Echo campaign or an ad template. Echo writes the text and headline as an AI draft in your brand voice, within what each platform shows, and you pick the pictures from Brand assets. The preview draws the ad in the Facebook and Instagram feeds, in Stories and Reels, in the LinkedIn feed or as a Google search ad.
- Audience by country, language, age and interests, job titles or keywords
- Up to six ads per campaign
- A draft can wait until you're ready
Created paused, launched by a person
“Create paused” builds the whole campaign on the platform without spending anything. Only the workspace owner launches it, after a confirmation that says what it can spend. The total budget and the end date are set on the platform itself, so the platform stops the campaign there, whatever happens in Echo.
- The owners get an email for every launch and raise
- Members draft, create paused, pause, lower and end
- Political ads aren't supported
Hard limits around the spend
Each brand has a monthly limit for paid ads. Echo refuses a launch or raise that could take the month over it, and pauses every campaign by itself when the month's spend reaches it. A raise is at most 20% at a time and once a day. Pause all stops everything with one click.
- Automatic rules only ever lower spend
- Optional: pause ads that cost far more per result than the others
- Every change in a log: who, what, before and after
Suggestions a person applies
Every day Echo reads each campaign's numbers and suggests what to change: pause a weak ad, move budget to the campaign that brings results for less, refresh an ad people have stopped clicking, fix an ad the platform rejected. Each one is also an action on your list; applying it goes through the same limits as doing it by hand.
- Spend, clicks and results per ad, day by day
- A new version of an ad in one step
- Results next to the Echo campaign they belong to
Works with
All integrations- Meta adsSpend and conversions per campaign. Create, launch and pause Facebook and Instagram ads from Echo.
- Google AdsSpend and conversions per campaign. Create, launch and pause search ads from Echo.
- LinkedIn AdsSpend and conversions per campaign. Create, launch and pause sponsored posts from Echo.
- Meta Conversions APISign-ups, demo requests and won deals, sent from Echo's server after consent.
Questions, answered.
Who pays for the ads?
You do, directly: the platform bills your own payment method, as it does today. Echo never handles ad money, and its plans don't include ad spend.
Can Echo spend money on its own?
No. Nothing launches, resumes or gets a bigger budget without the workspace owner's click. Echo's automatic rules only pause. The Echo agent and Echo in Claude or ChatGPT can only prepare drafts.
What stops an ad from spending too much?
The total budget and end date on the platform, which the platform itself enforces, and the brand's monthly limit in Echo, which pauses everything when it's reached. Echo reads spend every hour, so a campaign can go slightly past the limit before it's paused; the platform's own caps are what bind.
Which platforms and plans?
Meta (Facebook and Instagram), Google Ads and LinkedIn Ads. Paid ads are on Growth, with 5 ad campaigns running at once, and Pro, with 20.
Can I run political ads?
No. Political, election and social issue ads aren't supported. Ads about credit, jobs or housing are, with the platform's rules for them.
Does Echo change ads I made in Ads Manager?
No. Echo changes only the campaigns it created. Everything else in your ad accounts it only reads, for Performance.