Grow/Experiments

Find out what brings more sign-ups. Instead of guessing.

Test a new headline, another offer or a shorter form against what you have now. Echo shows each visitor one version, counts sign-ups per version, tells you in plain words when one is better, and makes the winner live in one click. Every test stays in a record, so the next page starts from what you learned.

Two versions, real visitors

Change the page in its editor, or let Echo write version B from your idea, and test it against the live page. Echo splits the visitors on its own servers: no flicker, no script on your website, no cookies. Each visitor keeps their version for the day.

  • Landing pages, lead forms (also embedded ones) and offers
  • Up to three new versions against the original
  • Bots and AI crawlers always see the original

An honest answer

Echo counts sign-ups per version and says how likely each new version is to be better, not just which is ahead today. It calls a winner at 95%, only after a week and enough visitors, and says so when there's no clear difference. One click makes the winner live.

  • Sign-ups, confirmed sign-ups and CRM deals per version
  • Days left at today's traffic
  • An email and an action when a test has a result

A record of what you learned

Every test keeps its hypothesis, its numbers, its result and a line on what the team learned. Changes you made elsewhere, like new prices, get a before-and-after test from your website's visits. Echo's test ideas build on the record.

  • Filter by page, form, offer or campaign
  • Test ideas from your pages' views and sign-ups
  • Tests start playbooks and webhooks when they end
  • HubSpotContacts, deals and revenue by source; leads in step.
  • AttioLeads become people, replies become notes, deals feed your pipeline.
  • ZapierEcho's events as Zap triggers; add leads and actions and run playbooks from any Zap.
  • n8nThe Echo node and the Echo Trigger for your n8n workflows, cloud or self-hosted.

Questions, answered.

Do I need to add code or a cookie banner?

No. Echo hosts the landing pages and the forms, so it picks the version on its own servers. It uses no cookies: a visitor keeps their version for the day through the same anonymous daily ID as the Echo tag.

Can I test my own website?

Echo tests its landing pages and lead forms, also forms embedded on your website. For a change you make on your website itself, like new prices, a before-and-after test compares the two weeks before with the two weeks after, from the Echo tag or numbers you type in.

How long does a test take?

At least a week and 100 visitors per version. With a few hundred visitors a week that's usually two to four weeks. Echo shows the days left at today's traffic, and stops calling it a test after six weeks without a clear difference.

How many tests can run at once?

One on Starter, five on Growth and twenty on Pro, across all brands.

Goes well with

  • Landing pages

    Pages in your brand's look, written by AI and hosted on your own subdomain.

    More
  • Lead forms and HubSpot

    Forms with double opt-in that feed your CRM.

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  • Paid ads

    Create, launch and improve ads on Meta, Google and LinkedIn, inside hard limits.

    More

See it with your own brand. Setup takes about two minutes.