Echo vs HubSpot Marketing Hub. The system of record, or the system of what to do this week.
HubSpot Marketing Hub is the all-in-one most teams think of first: email, forms, automation, landing pages and reporting on top of the CRM, with an AEO add-on for AI visibility. Echo is a marketing OS built from the other end, from what AI, Google and your competitors say about you, towards the week's actions. They overlap in places and connect in others. This page sorts it out.
In short.
HubSpot is the CRM and marketing platform with the largest ecosystem: contacts, deals, email at scale, workflows, forms, landing pages, ads management, attribution reporting and thousands of integrations, with a free tier to start on. Its AEO add-on brings AI visibility into the same place, with recommendations tied to your content.
Pick HubSpot Marketing Hub if
- You need a CRM and marketing automation for thousands of contacts as the system of record
- Your sales team already lives in HubSpot and marketing should report in the same place
- Email at scale, attribution and a big partner ecosystem matter more than AI visibility
Pick Echo if
- You want to know what to change on your site and where to get mentioned, every week, with proof
- You want AI visibility on five assistants, competitor watch, mentions and SEO, not an add-on with 25 prompts
- You keep HubSpot as the CRM and want Echo to feed it leads, read its deals and plan the work
Side by side. Echo and HubSpot Marketing Hub, feature by feature.
| What | Echo | HubSpot Marketing Hub |
|---|---|---|
| Price | $799, $1,499 or $3,199 a month for the whole workspace, after 14 days free | Free to $3,600+ a month by tier, contacts and seats; onboarding fees on Professional and Enterprise; AEO add-on $50 |
| AI visibility | ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews; 50 prompts per market; 25, 35 or 80 of them asked every day, the rest every monday | The AEO add-on: 25 prompts a day on ChatGPT, Gemini and Perplexity, with recommendations |
| Actions | A ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after | Tasks in the CRM; AEO recommendations |
| Competitors | 5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched | Not included |
| SEO and your website | Keyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through DataForSEO); a weekly website check, the AI score, the sitemap tree | SEO recommendations for HubSpot-hosted content |
| Social listening | Mentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs | Social monitoring streams for your own channels |
| Content | Content briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library | Blog, landing pages, email, social posts, an AI content assistant, on HubSpot's CMS |
| Campaigns to opted-in leads from your own subdomain, on Growth and Pro; playbooks for follow-ups | Email marketing at scale, by marketing contact | |
| Forms and leads | Lead forms with double opt-in, connected forms from Framer or Webflow; leads sync to HubSpot or Attio | Forms, pop-ups, chat and the CRM itself |
| Automation | Playbooks: when this happens, do that (email, Slack, CRM, actions, webhooks) | Workflows, deep and mature, on Professional and up |
| CRM and pipeline | Reads HubSpot or Attio deals into campaigns and the monthly report; company visitors and target accounts | The CRM itself: contacts, companies, deals |
| Reporting | Google Analytics, Search Console, HubSpot or Attio deals, Meta ad spend and the Echo tag in one monthly report | Dashboards and attribution across the CRM |
| Seats | 2, 5 or 15 members, plus guests who only see chosen brand assets | By seat; 3 or 5 core seats included on Professional and Enterprise, more at $45 or $75 each |
| Works together | Yes: Echo syncs leads to HubSpot, reads deals, and its playbooks update contacts | Yes: HubSpot is one of Echo's connections |
- Price
Echo$799, $1,499 or $3,199 a month for the whole workspace, after 14 days free
HubSpot Marketing HubFree to $3,600+ a month by tier, contacts and seats; onboarding fees on Professional and Enterprise; AEO add-on $50
- AI visibility
EchoChatGPT, Perplexity, Gemini, Claude and Google AI Overviews; 50 prompts per market; 25, 35 or 80 of them asked every day, the rest every monday
HubSpot Marketing HubThe AEO add-on: 25 prompts a day on ChatGPT, Gemini and Perplexity, with recommendations
- Actions
EchoA ranked weekly list: what to change, build or get mentioned on, each with proof, an owner, a due date and a before and after
HubSpot Marketing HubTasks in the CRM; AEO recommendations
- Competitors
Echo5, 10 or 15 per brand, with their websites, hiring, videos, events and ads watched
HubSpot Marketing HubNot included
- SEO and your website
EchoKeyword gaps, a keyword and domain explorer, rankings, a monthly site audit (through DataForSEO); a weekly website check, the AI score, the sitemap tree
HubSpot Marketing HubSEO recommendations for HubSpot-hosted content
- Social listening
EchoMentions: threads and reviews on Reddit, review sites, Hacker News, Stack Overflow, forums and blogs
HubSpot Marketing HubSocial monitoring streams for your own channels
- Content
EchoContent briefs, drafts in your brand voice, landing pages hosted by Echo, ad and social visuals in every size, a file library
HubSpot Marketing HubBlog, landing pages, email, social posts, an AI content assistant, on HubSpot's CMS
EchoCampaigns to opted-in leads from your own subdomain, on Growth and Pro; playbooks for follow-ups
HubSpot Marketing HubEmail marketing at scale, by marketing contact
- Forms and leads
EchoLead forms with double opt-in, connected forms from Framer or Webflow; leads sync to HubSpot or Attio
HubSpot Marketing HubForms, pop-ups, chat and the CRM itself
- Automation
EchoPlaybooks: when this happens, do that (email, Slack, CRM, actions, webhooks)
HubSpot Marketing HubWorkflows, deep and mature, on Professional and up
- CRM and pipeline
EchoReads HubSpot or Attio deals into campaigns and the monthly report; company visitors and target accounts
HubSpot Marketing HubThe CRM itself: contacts, companies, deals
- Reporting
EchoGoogle Analytics, Search Console, HubSpot or Attio deals, Meta ad spend and the Echo tag in one monthly report
HubSpot Marketing HubDashboards and attribution across the CRM
- Seats
Echo2, 5 or 15 members, plus guests who only see chosen brand assets
HubSpot Marketing HubBy seat; 3 or 5 core seats included on Professional and Enterprise, more at $45 or $75 each
- Works together
EchoYes: Echo syncs leads to HubSpot, reads deals, and its playbooks update contacts
HubSpot Marketing HubYes: HubSpot is one of Echo's connections
HubSpot Marketing Hub's prices and limits are what hubspot.com published on 6 October 2026, in US dollars for monthly billing unless said otherwise. Check their pricing page before you decide; if something here is out of date, write to hello@echo-aeo.com and we'll fix it.
What each one costs. As published, side by side.
HubSpot Marketing Hub
- Free: up to 2 users, basic forms and email
- Starter from $20 a seat a month (on offer for less): 1,000 marketing contacts
- Professional $800 a month: 3 seats, 2,000 marketing contacts, a one-time onboarding fee of $3,000
- Enterprise from $3,600 a month: 5 seats, 10,000 contacts, onboarding $7,000
- AEO add-on (beta): $50 a month, 25 prompts a day on ChatGPT, Gemini and Perplexity
Echo
- Starter1 brand · 1 market each · 2 members$799 a month
- Growth3 brands · 3 markets each · 5 members$1,499 a month
- Pro10 brands · 6 markets each · 15 members$3,199 a month
Every plan includes almost every part of Echo and starts with 14 days free. The plans in full.
HubSpot stores what happened. Echo decides what to do.
HubSpot is where contacts, deals and emails live. It's excellent at that and Echo doesn't try to replace it. Echo looks outward, at AI answers, Google, your competitors, Reddit and your own site, and comes back every Monday with the short list of what to change, build or get mentioned on.
- Actions with proof, owner and due date, from what Echo measures
- Competitor watch, mentions, FactCheck and the AI score
- AI visibility on five assistants, every day
They connect, in both directions
Connect HubSpot once and Echo's lead forms create or update contacts there, its playbooks keep them current, company visitors and target accounts show the HubSpot deal, and the monthly report puts pipeline next to AI visibility and traffic.
- Leads to HubSpot with their consent and source
- Deals read into campaigns and the report
- Attio works the same way if that's your CRM
Lighter where HubSpot is heavy, and the other way round
Echo's email is for opted-in leads from your own subdomain, with plan limits, not for a list of a hundred thousand. Its landing pages are built from sections in your brand's look and hosted on your subdomain, not a full CMS. In return it has the AI visibility, the competitors, the SEO and the actions HubSpot's add-on only touches.
- Landing pages and creative checked against your brand guidelines
- Email campaigns and playbooks on Growth and Pro
- One price for the workspace, no onboarding fee, 14 days free
Questions, answered.
Do I have to choose between HubSpot and Echo?
No. The usual setup is HubSpot as the CRM and system of record and Echo as the place the marketing week is planned and proved. Echo connects to HubSpot for leads, contacts and deals. Where they overlap (forms, landing pages, email), pick one per job.
Is HubSpot's AEO add-on enough for AI visibility?
It's a start: on 6 October 2026 it tracked 25 prompts a day on ChatGPT, Gemini and Perplexity for $50 a month, in beta. Echo asks up to 50 prompts per market on five assistants, keeps every answer and its citations, watches competitors and mentions, and turns the gaps into actions.
Can Echo replace HubSpot for a very small team?
If you don't need a CRM yet, perhaps: Echo has lead forms, email campaigns to opted-in leads, playbooks, landing pages, company visitors and target accounts. Once you have a sales team and thousands of contacts, you'll want a CRM, and Echo will connect to it.
How do the prices compare?
HubSpot Marketing Hub Professional is $800 a month plus a $3,000 onboarding fee, for 3 seats and 2,000 marketing contacts, with the AEO add-on at $50. Echo Starter is $799 a month for one brand and 2 members with no onboarding fee, and Growth $1,499 for three brands and 5 members with email campaigns. Different products; the overlap is smaller than the prices suggest.
Does Echo work with Attio instead of HubSpot?
Yes. Attio is a connection like HubSpot: leads, contacts and deals sync the same way.